Privacy Policy

DeerghAayu Wellness Trust ("we", "our", or "us") is a community wellness trust committed to empowering seniors and families through preventive health education, AI-assisted wellness tools, and community support programs. We respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains what information we collect, how we use it, with whom we share it, and the rights you have regarding your personal data. By using our website (www.deerghaayu.org) or any of our programs, you acknowledge and agree to the practices described herein.

This policy complies with applicable provisions of the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada, and applicable data protection norms in India under the Information Technology Act, 2000, and the Digital Personal Data Protection Act, 2023.

We may collect the following categories of information:

a) Information You Provide Directly
- Full name, email address, and phone number when registering for programs, events, or newsletters.
- Health-related details voluntarily submitted through our Wellness Quiz or health-check forms (e.g., age, existing conditions, lifestyle habits).
- Messages submitted through our Contact form.
- Participant feedback forms and survey responses.

b) Information Collected Automatically
- Browser type, operating system, and device identifiers.
- IP address and approximate geographic location.
- Pages visited, time spent on pages, and referring URLs, collected via standard web analytics tools (e.g., Google Analytics).
- Cookies and similar tracking technologies (see Section 7 for details).

c) Information from Third Parties
- We do not currently purchase or acquire personal data from third-party data brokers.
- Partner organizations may share aggregated, de-identified program data with us for reporting and improvement purposes.

We use the information we collect strictly for the following legitimate purposes:

- Program Delivery: To enroll you in events, wellness workshops, health-check camps, or community programs you register for.
- Health Assessment: To generate personalized wellness insights through our AI-powered tools, based solely on information you voluntarily provide.
- Communications: To send program updates, newsletters, health tips, and event reminders. You may opt out at any time.
- Improvement of Services: To analyze aggregated, anonymized usage data and improve the content, functionality, and accessibility of our website and programs.
- Legal and Safety Obligations: To comply with applicable laws, respond to lawful government requests, or protect the rights and safety of our participants.

We do not use your personal information for targeted advertising, sale to third parties, or any purpose incompatible with those listed above without your explicit consent.

Some features of our platform, including the Wellness Quiz and Health Risk Assessment tools, may involve the voluntary submission of sensitive health-related information such as existing medical conditions, medications, or lifestyle factors.

Important safeguards we apply to health data:
- Health data is processed locally within our systems and is never sold or shared with third-party advertisers.
- AI-generated wellness insights are for general educational and informational purposes only and do not constitute medical advice.
- We recommend you consult a licensed healthcare professional before making any decisions based on our wellness tools.
- You may request deletion of your health-related data at any time by contacting us at info@aiempower.ca.

We do not sell, rent, or trade your personal information. We may share your data only in the following limited circumstances:

- Program Partners: With trusted partner organizations (such as Panorama India, AI Empower, BMG, IITAC, SVBM) solely as necessary to deliver joint programs or services you have registered for. All partners are required to maintain equivalent data protection standards.
- Service Providers: With third-party vendors who assist in operating our website (e.g., hosting, analytics, email delivery), bound by contractual confidentiality obligations.
- Legal Requirements: When required by law, court order, or governmental authority.
- Safety Situations: When disclosure is necessary to prevent imminent harm to an individual or the public.

In all cases, we share only the minimum information necessary for the stated purpose.

We retain personal data only for as long as necessary to fulfill the purposes described in this policy, or as required by law:

- Program registrations: Retained for the duration of the program plus up to 2 years for audit and reporting purposes.
- Newsletter subscriptions: Retained until you unsubscribe.
- Contact form messages: Retained for up to 12 months.
- Website analytics data: Retained in aggregated, anonymized form for up to 26 months.

Upon expiry of the retention period, data is securely deleted or anonymized.

Our website uses cookies and similar technologies to enhance your browsing experience. Types of cookies we use:

- Essential Cookies: Required for the website to function (e.g., session management, security).
- Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics). These are anonymized and aggregated.
- Preference Cookies: Remember your settings such as dark/light mode.

We do not use cookies for advertising or cross-site tracking. You may configure your browser to refuse cookies, though some site features may not function as intended if you do so.

Depending on your jurisdiction, you may have the following rights:

- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate data.
- Right to Erasure: Request deletion of your personal data, subject to legal obligations.
- Right to Withdraw Consent: Withdraw consent for data processing at any time (without affecting the lawfulness of prior processing).
- Right to Lodge a Complaint: File a complaint with the applicable supervisory authority (e.g., the Office of the Privacy Commissioner of Canada, or the Data Protection Board of India).

To exercise any of these rights, email us at info@aiempower.ca with the subject line "Privacy Request".

We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These include:

- Encrypted data transmission (HTTPS/TLS).
- Access controls limiting data access to authorized personnel only.
- Regular review of our data collection and storage practices.

However, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and exercise caution when sharing personal information online.

Our programs and website are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately at info@aiempower.ca and we will delete it promptly.

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. We will post the revised policy on this page with an updated "Last Revised" date. For material changes, we will provide a more prominent notice (such as an email notification or a banner on our website).

We encourage you to review this page periodically to stay informed about how we protect your information.

For privacy-related questions, requests, or concerns, please contact:

DeerghAayu Wellness Trust
Email: info@aiempower.ca
Website: www.deerghaayu.org

We aim to respond to all privacy inquiries within 10 business days.